Howard Schultz on Starbucks (The Food Section: Quotable)

"Over the past ten years, in order to achieve the growth, development, and scale necessary to go from less than 1,000 stores to 13,000 stores and beyond, we have had to make a series of decisions that, in retrospect, have lead to the watering down of the Starbucks experience, and, what some might call the commoditization of our brand."

Howard Schultz on Starbucks

Posted by Josh Friedland on Mar 7, 2007 in Business | Link | | |