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Big in Japan: Soft Serve Beer


Kirin has launched a machine in Japanese restaurants that freezes the head of the beer into something that resembles soft-serve ice cream.

The frozen head -- made only of beer without any added ice or water -- will keep the beer cold for at least 30 minutes. This exceeds the average of the 22 minutes it takes drinkers to finish a pint according to a Kirin survey (Japanese imbibers must sip their beer very slowly).

Watch the video to see how one is made (scored to "New York, New York"):

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