Tryvertising try·ver·tis·ing (noun): A marketing technique involving the distribution of free product samples to create buzz among potential customers.

According to the website Social Commerce Today, Heinz has launched a tryvertising campaign on Facebook to interest customers in its new Balsamic vinegar flavored ketchup:

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A New Slogan for Pork: "Be Inspired"

The National Pork Board is retiring its "Pork: The Other White Meat" slogan in favor of "Pork: Be Inspired."


Zinfandel Guy Parodies Old Spice Guy

A new video to promote the 2011 Paso Robles Zinfandel Festival in Paso Robles, California, parodies the Old Spice ads with a swaggering connoisseur of zinfandel (as opposed to a bare-chested promoter of deodorant).

Via Eater.


Japan: Chocolate Bar as Billboard

A Japanese confectionary factory has erected a massive billboard that looks just like a giant chocolate bar.


Pepsi to Debut Skinny Can Aimed at Women

Pepsi is debuting a skinny can of Diet Pepsi that, in its very skinniness, represents a "celebration of beautiful, confident women." Said the chief marketing officer of PepsiCo: "Our slim, attractive new can is the perfect complement to today's most stylish looks." Oy.


The Man Behind "The Most Interesting Man in the World"

As it turns out, Dos Equis' "Most Interesting Man in the World" is Jonathan Goldsmith, "a Jewish guy from the Bronx."


Chicken Buzzwords: A Primer

Salon decodes "free range," "organic," "air-chilled," and other labels used to sell chicken.


New Starbucks Logo: Geared for Asia?

By removing the English language text from its original logo and emphasizing rounder shapes, is the new Starbucks logo designed to appeal to Asian markets? Via Eater.


Duncan Hines Stirs Racial Cupcake Controversy

Duncan Hines stumbles with an advertising campaign featuring blackface cupcakes.


New York Times Investigates USDA Cheese Policy

According to the New York Times, the USDA -- via Dairy Management -- is helping fast food chains market unhealthy, cheese-laden products such as Domino's new "Wisconsin Pie."