thanks for the post) very interesting informatiob)
Mc·Path
Mc·Path (noun): A footpath that leads to McDonald's.
The UK town of Bridgend in south Wales is weighing a proposal to create a half-mile footpath -- dubbed the McPath -- that would link a school with a local branch of McDonald's.
Naturally, the proposed trail of fries has generated a fair amount of controversy. According to the Guardian:
The children seem keen but the champions of health eating are less so. For a local authority is considering building a half-mile footway that will link a school with a McDonald's restaurant used by scores of pupils every day.
Inevitably nicknamed McPath, the link between the school and the burger bar could cost up to £100,000.
Supporters say it will create a safe route to the McDonald's and also to a residential area. Critics, however, believe it could prompt more pupils to shun healthy school meals in favour of burgers, chips and fizzy drinks.
Posted by Josh Friedland on Jul 6, 2011
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Dictionary of Modern Gastronomy, What's Fresh
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I'll go out on a limb here and say that the McPath will indeed cause them to eat there more. McDonalds - say what you want about them - is alot of things, but stupid with marketing isn't one of them.
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Found here, fell in love here, often to stroll
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