Anatomy of a Trending Topic: Justin Bieber and Maple Syrup

Pop Star Justin Bieber has just emerged as an unintentional spokesman for maple syrup, driving the sweet stuff into the higher reaches of Twitter's Trending Topics with just a couple of tweets. It's currently #3 at the time of this post.

First there was a tweet opining about pancakes and maple syrup for breakfast and the declaration, "Who doesnt love maple syrup? I love maple syrup....":

Screen shot 2010-09-28 at 2.21.31 PM

Can't argue with that. And then there was one more tweet, quoting a scene from the film "Wedding Crashers," to solidify "Maple Syrup" as a Trending Topic:

Screen shot 2010-09-28 at 2.21.49 PM



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