Less is More? Five Ice Cream


Häagen-Dazs has launched five, a new series of ice creams marketed around the fact that they contain no more than five ingredients: each is made only from milk, sugar, cream, and eggs, plus one of seven flavors (milk chocolate, vanilla bean, coffee, brown sugar, ginger, mint, and passion fruit).

Now you know what to serve Michael Pollan when he comes over for dessert.

[Via PSFK]



I have to say that this is a terrific marketing idea. I hate thinking about all of the emulsifiers and chemically altered shelf-life-improving ingredients that are in the typical pint of ice cream- which is why we usually make our own. (Plus you can't get Bourbon Caramel Pecan in the store!) This is a concept I would try on a late night ice cream run.


Actually, I counted 7 flavours, not just six. They do sound good though.


Thanks. Corrected.


I went by the grocery store on my way home last week and bought the brown sugar just because of this article. It's great stuff. Think I'll try passion fruit or vanilla bean next.


I was interested to see that regular Haagen Dazs Coffee Ice Cream also has just five ingredients. Does this one have less butterfat, because it is lower in calories?


I was intrigued by the concept so I bought the vanilla bean five. I MUCH prefer Haagen-Dazs regular vanilla, which also only contains 5 ingredients, but has much better flavor and mouth-feel.


it was as bad as industrial ice-cream can be.
for a 5% fat artisanal gelato is much tastier and natural. It's worth your money much more than a Kg of Haagen Dazs five.


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