Battle of the Virtual Beers

Would you like an iBeer or an iPint?

Virtualbeer Download one of the applications from the Apple's "App Store," and you can transform your iPhone into a sudsy, animated glass of beer. As you tip your phone, the beer drains from the glass as if you were drinking it for real.

Now, Hottrix, the Nevada company which created iBeer, is suing Molson Coors Brewing Co. and ad agency Beattie McGuinnes Bungay Ltd., the creators of a rival application, iPint. The lawsuit claims that Coors' iPint is a  direct copy of iBeer and that it "dilutes the market."

iBeer vs. iPint: a brewing controversy [Los Angeles Times]

 


 

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