Mysteries of the McRib
McDonald's employees struggle to explain how the McRib gets its signature "rib" shape: "At store after store they each shrugged their shoulders and said, "I have no idea."
Chef Boyardee Launches Mom Community
ConAgra Foods' Chef Boyardee brand has launched Club Mum (ClubMum.net), an online community led by a panel of four mom bloggers.
Wes Anderson for Stella Artois
When film directors Wes Anderson and Roman Coppola team up to direct an ad for Stella Artois, this is what it looks like.
Scented Billboards Bring Smellovision to Roadways
Scented billboards pump out the aroma of steak and ice cream cones, among other food products, to hungry drivers.
Farmers' Markets Outraged Over Supermarket Copycats
Farmers and farmers' market organizers are outraged over supermarket chains that are using the term "farmers' market" in their store advertising.Rebranding Corn Syrup as "Corn Sugar"
The Corn Refiners Association, which represents companies that make corn syrup, has petitioned the United States Food and Drug Administration to start calling their product "corn sugar."Jeremy Irons as Howard Beale in UN Hunger Campaign
To promote its new anti-hunger campaign, 1billionhungry.org, the UN’s Food and Agriculture Organization has enlisted actor Jeremy Irons to appear in a video that evokes the raging newsman Howard Beale in Sidney Lumet's classic 1976 film Network.
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KFC Doubles Down on Its Brand Perception
A marketing research firm finds that whether or not KFC’s Double Down pays off in sales, advertising for the product may be weakening the brand’s perception among consumers.
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