According to a new study in the Journal of Consumer Research, consumers associate the eating of meat with their concept of masculinity. The researchers found that people rated meat as having a more masculine quality than vegetables, and study participants considered male meat eaters to be more masculine than their vegetarian counterparts.
According to a survey of more than 3,200 California wineries, less than 10 percent of California wineries have a woman as their lead winemaker.
Molson Coors is going after the female market with a new brand of "feminine" and "sophisticated" lagers called Animée.
Nadeshico Sushi is the only restaurant in Japan with an all-female staff of sushi chefs. "Traditionalists call that blasphemy," the Wall Street Journal reports.