try·ver·tis·ing

Tryvertising try·ver·tis·ing (noun): A marketing technique involving the distribution of free product samples to create buzz among potential customers.

According to the website Social Commerce Today, Heinz has launched a tryvertising campaign on Facebook to interest customers in its new Balsamic vinegar flavored ketchup:

Heinz has opened up a pop-up ‘tryvertising’ f-store on Facebook (tryvertising = advertising by sampling designed to create word of mouth, pop-up = temporary), making an initial 3,000 bottles of its latest tomato ketchup (with Balsamic Vinegar) exclusively available to ketchup fans – before the new product is launched in traditional stores.  The f-store is slick, simple and smart. Kudos Heinz, for smart social commerce.

A 2005 post on trendwatching.com offered the following definition of tryvertising and its attributes:

Think of tryvertising as a new breed of product placement* in the real world, integrating your goods and services into daily life in a relevant way, so that consumers can make up their minds based on their experience, not your messages....So what does tryvertising incorporate? Think 'obvious' activities like handing out product samples, and more subtle, integrated product placements that are part of an experience or solution. It's everything from new-style sachets containing single servings of liquid products, to hotels partnering with luxury carmakers to offer high end model test drives to guests during their stay.


 





Comments

[...] try·ver·tis·ing (noun): A marketing technique involving the distribution of free product samples to create buzz among potential customers. [...]
unexpected... if to be honest when i read this explanationa at first i was almost shoked cause the word by itself gives me completely different understandng. need to say that this dictionary is very useful and is written in a very simple way) simplicity is the most important thing in life so ggod job and keep it up!!!

 

The best way to have a product become popular is to allow people to sample it. I know that, for the balsamic vinaigrette ketchup, I would be hesitant to purchase such a product. I don't like to waste my money on things if I'm not sure I will enjoy the product. So, free samples are a great idea because they allow the consumer to feel comfortable with the products. Heinz marketing on Facebook is a great idea as well, because social media networks are a great way to spread the word on certain products because they are so popular. This is an example of smart marketing!

 

I knew about try·ver·tis·ing but till today I did not know that it was called by that name. Thanks

 

This is a very clever technique and these little “try-vertisingss” have definitely gotten me to buy products that I would otherwise not even take a second look at. Especially at the gourmet food store I like to frequent with my mother. All those sample crackers and dips get me to but at least one new “exotic” food before I leave. I guess I am just a sucker for free food. It makes you feel special; like the company cares enough for you try their product before you buy it. More companies should incorporate this into their business. I would like it if I got a free sample at clothing stores, so I would not just dive in and buy twenty shirts from Old Navy if they do not wear well after a certain period of time. I wish that they would hand out one free shirt to be tested, so you can decide whether or not the store fits you right. Now that would be awesome.

 

very good info! Thank you for clearly explanation! here is some stuffs what I need to thik about!

 

I like the way you make your points. Well done. It’s an amazing blog about food and cuisines.

 

I don’t usually reply to posts but I will in this case. :)

 

So good to know that initiatives like this are prevalent in making the situation much more manageable.

 


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I sincerely got a kick from your article. I really do not truly have much to say in response, I only wanted to comment to reply great work.

 


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Tryvertising, learned something new today, didn't have that back in the days that I studied marketing. Thanks for writing about this.

 

This is a good, common sense article. Very helpful to one who is just finding the resources about this part. It will certainly help educate me.

 

The article says well, it is worth and learn from. The article was well written.

 

I know more thing about this topic from your article.

 

A very good learning strategy indeed. I have noticed that I remember the things i have learned myself better than when somebody explained them to me. At least the knowledge lasts longer.

 

I feel strongly about it and know more on this topic. It's so cool.

 

A very good marketing strategy, But is it successful a while after the product is given out for free do the figures show that people who are now loyal customers first roped in by trying the product.

 

This is an awesome very cool article.

 

Hi, first of all let me tell you, you have got a great site. I'm interested in looking for more of such topics and would like to have further information. Hope to see the next blog soon. This is really a great site, thanks.

 

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