According to a PR email from the magazine, the campaign will run for four to six weeks in New York City, Los Angeles, San Francisco and Chicago. The campaign will also include an interactive website with URLs customized to each of the markets (BiteMeNY.com, BiteMeSanFran.com, BiteMeLOSANGELES.com, BiteMeCHI.com).
"With this campaign, we are having fun with a play on words, inviting the advertiser and consumer to take a bite out of Bon Appétit,” says William Wackermann, Executive Vice President, Publishing Director of Glamour, W, Details, Bon Appétit and the Gourmet brand. “If they haven’t tasted it lately, they will be in for a wonderful surprise, thus conveying a new energy and enthusiasm at Bon Appétit under the new Editor-in-Chief Adam Rapoport."
And, going for that crucial "Sex and the City" demographic, the campaign also includes a sweepstakes offering four prizes, including a "'Bite Me' 14k gold necklace created by noted Sex and the City stylist Patricia Field, a sitting with a tattoo artist, a beauty makeover and a grand prize food lovers’ getaway to The Cosmopolitan of Las Vegas."