farm gals (noun): Urban (but rural-curious) young Japanese women with an interest in fashion and farming.
An article entitled "Fashionista farm gals of Tokyo," appearing on the United Nations University website Our World 2.0, described the phenomenon:
The term farm gals - Nogyaru, in Japanese - is a combination of the words nogyo (agriculture) and gyaru (gals).
The rice farming project is the creation of Shiho Fujita, a 24 year-old pop singer, who is growing rice on a farm in the Akita Prefecture which will be sold under the brand "Shibuya Rice," denoting Tokyo's fashion and shopping district that is frequented by so many trendsetting gyaru. She is also the author of a book on "gal farming."