At TED, Jamie Oliver Calls for Movement Against Obesity

JamieTED

In case you missed it, here's the video of Jamie Oliver's speech at the 2010 TED conference. He was awarded a $100,000 prize to launch a grassroots campaign against obesity.

Here are the preliminary details of Oliver's plan, as outlined on the TED website:

Set up an organization to create a popular movement that will inspire people to change the way they eat. The movement will do this by establishing a network of community kitchens; launching a travelling food theater that will teach kids practical food and cooking skills in an entertaining way and provide basic training for parents and professionals; and bringing millions of people together through an online community to drive the fight against obesity. The grassroots movement must also challenge corporate America to support meaningful programs that will change the culture of junk food.


 
Posted by Josh Friedland on Feb 12, 2010 in Chefs, Health, Marketing, Policy, What's Fresh | Link | | Print this page | Share This



 

Comments

Mar 10, 2010 3:20:33 PM
Posted By: Baconista

If you feel inspired by Jamie's campaign, he has created an online petition, promoting healthy food for children, that he will present to the White House. You can find the petition here:
http://www.jamiesfoodrevolution.com/petition. Pass it along!

 

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