Kim Kardashian for Carls Jr.: "Salads Are Sexy"
Carls Jr. has commissioned a new star to sex up its brand. Following in the footsteps of burger-chomping Padma Lakshmi, Kim Kardashian will pimp a new line of salads being introduced by the fast food chain.
"Salads can be sexy," declares Kardashian in a promotional video for the advertising campaign, which features, among other things, a shot of the star scraping some errant dressing off her chest with a slice of an apple.
Kardashian says her “favorite pastime” is what she calls "bed picnic," a messy feast that typically involves a post-meal bath:
“It’s true, I love to have bed picnics,” Kardashian says in the ad. “I’m such a neat freak, but I put out my towel and eat in bed, and then, when it gets all messy, I take a hot bubble bath after to wash it off.”
As part of the campaign, Kardashian will host “The Ultimate Salad Lunch Date,” a live and interactive Facebook event on Jan. 13. Carl's Jr. customers who purchase any of the new salads between Dec. 30 and Jan. 12 will receive a code to ask questions of Kardashian during the live event. However, no code is required to sit back and view the event via streaming video online from the comfort of your own bed picnic.
Better start that bubble bath.
what's fresh
FDA: Black Licorice Could Be Bad for Your Health
October 27Eating two ounces a day could cause an irregular heart rhythm.
Garject: A Garlic Press With an Ejector Seat
October 25James Bond would love it (if he was into pressing garlic).
The Corkcicle Chills Wine from the Inside Out
October 21A wine cooling device that chills from inside the bottle.
|
www.flickr.com
|
||
|
Comments
Dec 24, 2009 5:01:19 PM
Posted By: poppy akaji
It's sexy and in good taste. This is a brilliant idea on the part of the copy writers and staff of the AD Company, kudos
to you. Promoting healthy food is another admirable endeavor so far Mick D's is on an upswing with nutrition &
marketing delivery. It's either DO or Die, hey folks?
The people are finally getting wise.........or dropping dead.
Dec 27, 2009 10:44:22 AM
Posted By: bored to tears
There are so many "food blogs" that focus as much on advertising campaigns and marketing ideas at least as much as they do on food, if not more. Just because you get a press release doesn't mean you have to write about it.
And yet there are commenters like the other one here who can't get enough marketing news. Presumably the same sort of person who think the salads from fast food chains, with their globs of corn syrup-based dressing and fistfuls of processed cheese and extruded meat, are "nutritious." And/or the sort of person who that some dingbat with a pageant queen weave and 40 lbs. of makeup on her face is "sexy"!
Jan 13, 2010 2:32:24 PM
Posted By: hungry
If you don't think Kim is sexy you are ridiculous. Go back to the World Market and ogle the freakishly skinny vegan girl at the register, hippie.
Jan 13, 2010 5:19:14 PM
Posted By: Ben
MediaCurves.com conducted a study among 300 viewers of the new Carl’s Jr. ad featuring Kim Kardashian. Results showed that the majority of female respondents (69%) indicated that they found the ad at least somewhat offensive or inappropriate.Also, while men’s perception of the Carl’s Jr. brand increased in favorability after viewing the video, women’s perception of the brand became less favorable after watching the ad. More in depth results can be seen at:
http://www.mediacurves.com/Advertising/J7698-CarlsJrSalad/Index.cfm
Thanks,
Ben
Mar 9, 2010 6:49:07 AM
Posted By: Mhunter
maybe I don't understand smth, but personally I prefer to separate food and sexuality... no offence, I don't actually like Kim and her activity. and a messy feast that typically involves a post-meal bath...fui! sounds disgusting. I love salads though! the only positive feature in all this;)
Apr 23, 2010 4:12:13 AM
Posted By: r4 ds
If you don't think Kim is sexy you are ridiculous. Go back to the World Market and ogle the freakishly skinny vegan girl at the register, hippie. good lucky
Apr 26, 2010 12:51:49 AM
Posted By: labatterie
If you don't think Kim is sexy you are ridiculous. Go back to the World Market and ogle the freakishly skinny vegan girl at the register, hippie.
May 9, 2010 8:11:11 AM
Posted By: Dress up games
I don't actually like Kim and her activity. and a messy feast that typically involves a post-meal bath...fui! sounds disgusting.
Jun 2, 2010 8:33:51 AM
Posted By: Medyumlar
I don't actually like Kim and her activity. and a messy feast that typically involves a post-meal bath...fui! sounds disgusting.
Jun 24, 2010 5:43:57 AM
Posted By: batterie
I love salads though! the only positive feature in all this
Jun 24, 2010 5:44:47 AM
Posted By: Rolex watches
personally I prefer to separate food and sexuality。
Jul 12, 2010 3:04:02 AM
Posted By: prom dresses
This is a really good read for me, Must admit that you are one of the best bloggers I ever saw.Thanks for posting this informative article.
Jul 15, 2010 11:57:53 PM
Posted By: ipad converter
I pray that the protesters will achieve justice very soon.
Jul 22, 2010 7:04:00 AM
Posted By: abbmp3
The only reason they picked Kim Kardickshian for this commercial is because she knows how to get her salad tossed by over sized cockasaurus rexes, therefore, she is the prime candidate to sell a salad.
Jul 25, 2010 8:34:40 PM
Posted By: NFL Jerseys
hey,you have posted such a effectful article that it will certainly help me.
Aug 2, 2010 12:10:15 AM
Posted By: nfl jerseys
I don't actually like Kim and her activity. and a messy feast that typically involves a post-meal bath...fui! sounds disgusting.
Sep 1, 2010 5:53:29 PM
Posted By: medyum
I love salads though! the only positive feature in all this...
Thanks admin
Sep 6, 2010 2:13:59 AM
Posted By: omega watches
I hope you have a nice day! Very good article, well written and very thought out. I am looking forward to reading more of your posts in the future.
xiaoxiao123 09 06
Oct 16, 2010 3:18:42 PM
Posted By: Mike
great article, can`t wait to read more!
Oct 26, 2010 3:33:08 AM
Posted By: Ballmer
this is a good chance for us to know more aobut delicious food.
Dec 16, 2010 10:30:58 PM
Posted By: dvd ripper mac
This post is one of a kind. Sharing this is a great help for the readers in order for them to widen their knowledge about the subject. More power to the author.
Dec 23, 2010 7:45:01 AM
Posted By: media converter
I like to eat salads. specially my month make salads.
Dec 27, 2010 6:30:14 AM
Posted By: dvd ripper
That sounds like fun.
You have wonderful taste.
Dec 28, 2010 7:30:28 AM
Posted By: ipad converter mac
yes, I do agree with the words "Salad is so Sexy."
Jan 6, 2011 1:27:40 AM
Posted By: mac iPad video converter
There are so many "food blogs" that focus as much on advertising campaigns and marketing ideas at least as much as they do on food, if not more. Just because you get a press release doesn't mean you have to write about it.