Department of Mashups: The Burger King Windows 7 Whopper
Engadget points to this fascinating development in the Japanese fast food marketplace: it's gastrogigantism meets computer operating software.
Available for just one week, Burger King's "Windows 7 Whopper" is comprised of a stack of seven beef patties on a hamburger bun, measuring five inches in height overall.
The tie-in to Windows 7 seems tenuous, save for the mutiple appearances of the number seven in the promotion: 7 patties for 7 days for ¥777).
It might just be the perfect thing to serve at your Windows 7 launch party:
Posted by Josh Friedland on Oct 22, 2009
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gastrogigantism, Marketing, What's Fresh
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Comments
Oct 24, 2009 5:54:38 AM
Posted By: getting pregnant tips
C’mon, have a little fun. It’s just a silly marketing campaign, not a Genocide Sandwich, or something.
Oct 24, 2009 11:00:27 PM
Posted By: Brady
Not just a silly marketing campaign, but one that is getting a TON of attention. I'm guessing they expected some of the outrage regarding the obvious health concerns, etc. They were definitely looking for buzz and it's working.