Gourmet for All

In years past, The Gourmet Institute -- Gourmet magazine's annual autumn weekend of food and wine demonstrations, seminars, tastings, and dinners -- may have been out of reach to food lovers who could not afford the big $1,400 price tag. But now, even epicurean plebes without deep pockets will have a chance to join in the fun.

Bourdaingourmetinstitute For the first time, the weekend will no longer be available only as a package deal. Individual events are moving beyond the Conde Nast headquarters to a series of locations around New York City, and tickets for each event will be available "a la carte." Events throughout the weekend range from $20 to $300.

The 2009 event will also launch a "Gourmet Marketplace" featuring "local fare, artisanal tastings, wine & spirits pourings, celebrity chef book signings." Admission will be $20.

Did Gourmet make the change because the usually high-priced package was unsustainable in a recession? Not according to the event's publicists.

Jessica Aptman of the Susan Magrino agency told me via email that the decision to restructure the event was made more than a year ago: "Once they took the weekend of events outside the Conde Nast building and sprinkled it around NYC, it only made sense to offer the courses a la carte. Logic really dictated this change." However, she noted that "it is a nice byproduct to be able to make this event as accessible as possible during these tough times."

The Gourmet Institute will take place from October 23 to 25. More information at gourmetinstitute.com.


 
Posted by Josh Friedland on Jul 7, 2009 in Agenda, What's Fresh | Link | | Print this page | Share This



 

Comments

Jul 8, 2009 7:19:32 PM
Posted By: brian

Great news, and good article. For cheap and easy grilling recipes check out (http://weber.com/recipes/Recipe.aspx?rid=62).

Brian (Weber)

BTW… check out our new video series “Weber Grill Master”. http://www.youtube.com/watch?v=iRN-VTuA0aw Grilling experts Jamie Purviance and Steven Raichlen compare notes on grilling techniques, what inspired these classically trained chefs to pursue the art of cooking with live fire, and find out what led to their biggest grilling mistakes.

 

Jul 9, 2009 11:59:20 AM
Posted By: Matt

Looking forward to checking out the event!!

Matt
Wild Mountain Gourmet

 

Jul 10, 2009 4:35:09 AM
Posted By: jonathan

wow, great event.. I hope there are pictures about the foods, lol

 

Sep 28, 2011 11:32:42 PM
Posted By: replica jewelry


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