carrot·mob

carrot·mob (noun): The flash mob goes green. A "reverse boycott" where a group of people gather to support an environmentally-friendly store by purchasing its goods.

New word collector Word Spy recently noted the arrival of the "carrotmob" phenomenon. Among a series of citations provided is this one, from the May 15, 2009 edition of Time magazine:

"Forget sticks, and stick with carrots instead. So says Brent Schulkin, founder of a fledgling movement of activist consumers employing a kind of reverse boycott that he calls a carrotmob. The concept is simple: instead of steering clear of environmentally backward stores, why not reward businesses with mass purchases if they promise to use some of the money to get greener?"
 
Posted by Josh Friedland on Jul 9, 2009 in Dictionary, Going Green | Link | | Print this page | Share This
 


 

Comments

Jul 9, 2009 12:06:41 PM
Posted By: Apeksha

i totally support this concept! it does make sense.....and everyone's a winner!

 

Jul 21, 2009 4:32:22 PM
Posted By: Susanna Schick

If people want to find out more about Carrotmob, and the verb tense- Carrotmobbing, check us out here: http://carrotmob.org

Thanks!

Susanna

 

Sep 11, 2009 3:33:37 PM
Posted By: Rachel

I think this is a great idea. I checked and found a bunch of carrot-mob-approved businesses in my area. Very interesting.

 

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