Can You Trademark a Chocolate Bunny?

European courts are reviewing whether Lindt can enforce its trademark on bunnies sculpted out of chocolate.

 
Posted by Josh Friedland on Jun 11, 2009 in Appetizers, Sweets | Link | | Print this page | Share This
 


 

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Jun 15, 2009 3:18:09 AM
Posted By: Barry Popik

As you may know, I'm a chocolate Easter bunny scholar. I researched this several years ago, but haven't gotten around to adding it to my website, Brooklyn made chocolate Easter bunnies much before Lindt ever did:

31 March 1885, BROOKLYN DAILY EAGLE, pg. 3:
...Easter rabbits...

8 April 1900, BROOKLYN DAILY EAGLE, pg. 21 ad:
_CANDY_. (...)
Easter Rabbits.

14 March 1902, BROOKLYN DAILY EAGLE, pg. 10 ad:
_The Easter Novelties in the Candy Store._
Bunnies, of course--whoever heard of an Easter that could be any good at all without Mr. Rabbit and Mrs. Rabbit and all of the family of little Bunnies and dozens of chickens and ducks and all of their kin? And if there is a candy box somewhere about them, so much the better.
(...)
Chocolate Eggs, Ducks, Rabbits and Chickens are 5c to $1.00.

 

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