cook·tude (noun): A showy manner of cooking that expresses a (typically cocky) disposition or state of mind.
"The package tears open to reveal five individual packages: chicken, sesame seeds, veggies, pasta and the sauce (which needed a scissors). . . . the consumer can add different packages at different times to better reflect the texture and flavors they want. The sesame seeds provide the garnish at the end, and sprinkling them on top provides an element of fun or 'cooktude' as well as a slight crunch."
Food writer Amanda Hesser critiqued celebrity chef Emeril Lagasse's cooktude in a 1998 New York Times article:
"'Bam,' he yells when he slams chilies into a sizzling pan. 'Bam,' he cries as he hurls herbs irreverently onto a slab of grilled steak. 'Bam,' he says when he has nothing else to say about a dish. He gives cooking an athletic quality, even if you wince every time you know a 'Bam' is coming. . . . But by bamming everything from crispy-fried redfish to beef tenderloin with chopped garlic and Essence [Lagasse's signature spice mix], he conveys a message that simple, well-prepared food is not good enough."