a·ru·gu·lance (noun): a (perceived) attitude of superiority and snobbery manifested in an appetite for pricey -- yet delicious -- peppery greens.
In an April 19, 2009 op-ed column in the New York Times titled "The Aura of Arugulance," Maureen Dowd wrote about the renowned chef and food advocate Alice Waters:
"She’s well aware of the criticism leveled at her in blogs for condescension and food snobbery. In a post on Friday called 'Alice in Wonderland,'National Review stirred the pot against her: 'The truth is, organic food is an expensive luxury item, something bought by those who have the resources.'
She says wryly: 'I’m just put into that arugulance place. I own a fancy restaurant. I own an expensive restaurant. I never thought of it as fancy. People don’t know we’re supporting 85 farms and ranches and all of that.'"
In an August 13, 2007 blog entry titled "Typical liberal arugulance," Conservative blogger Michael Bates critiqued then presidential candidate Barack Obama for his much-maligned remarks concerning the leafy green in July 2007.
Speaking before a group of farmers in Iowa, Obama had betrayed his knowledge of arugula: "Anybody gone into Whole Foods lately and see what they charge for arugula? I mean, they’re charging a lot of money for this stuff."