Some Kids' Cereals Saltier Than Chips
A new report by Consumers International, a UK-based umbrella for consumer groups, has found that although cereal makers are reducing the amount of sugar in kids' cereals, they increase the amount of salt to improve flavor.
According to Consumers International, "manufacturers are likely to add salt to boost the flavor of the product, and may use salt to maintain customer appeal when sugar levels are reduced." In the study, a sampling of Kellogg's Frosties Reduced Sugar cereal was found to contain, on average, 1.5% salt, an amount that is larger than you would find in potato chips.
Moreover, the reduced sugar cereal compared unfavorably to a sample of a full-sugar kids' cereal, Kellogg's Smacks, which averaged less than 1% salt.
Kids' Cereals Saltier, Report Says [Wall Street Journal]
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