Dr Pepper Loses Bet With Guns N' Roses

Axl2 In May, Dr Pepper challenged Guns N' Roses to release its famously delayed album "Chinese Democracy" during 2008. If the album was issued, the soda company promised it would give away a free can of Dr Pepper to "everyone in America."

Now that "Chinese Democracy" will officially be released at the end of November, Dr Pepper plans to make good on its bet with the rock band and give away soda by using coupons. It may turn out to be a brilliant marketing move, but it could cost Dr Pepper several million dollars, according to Ad Age, which put the total at $165 million in the extremely unlikely event that every American claimed his or her free can of soda.

 
Posted by Josh Friedland on Oct 23, 2008 in Music, What's Fresh | Link | | Print this page | Share This
 


 

Comments

Oct 23, 2008 4:02:54 PM
Posted By: Screw G&R

I'm thirsty.

 

Oct 23, 2008 5:47:12 PM
Posted By: karl

i like dr.pepper mucho.

 

Oct 23, 2008 9:04:56 PM
Posted By: Hairy Carrot

When did anyone think we'd be thanking Axl for a cool refreshing beverage? The apolcalypse is near.

 

Oct 23, 2008 9:21:50 PM
Posted By: David

Don't go to crack that can open yet. We've been waiting for that album for ten years now, with it having been "finished" a few times now. I'll believe it's going to be released next month when I have it in hand and am thinking "what do you mean slash isn't in the band anymore?"

 

Oct 24, 2008 3:43:43 AM
Posted By: Mbuckingham

No way! I'm becoming American!

 

Oct 27, 2008 11:56:59 AM
Posted By: Jo

Who'd want either of these products?

 

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