On the heels of her PBS road trip through Spain with Mario Batali and Mark Bittman, Gwyneth Paltrow seems to be cementing her reputation as a gastrolebrity. Adopting the guise of a lifestyle guru, she is dispensing her thoughts on cooking (along with shopping, fashion, and other activities that "nourish the inner aspect") on her oddly-named new web venture, GOOP.
So far, GOOP's main product is a weekly subscription-based email newsletter published in the mode of Daily Candy -- only here written in the first person and signed simply as "Gwyneth." The first email dedicated to cooking shipped today, with healthy recipes for vegan pancakes (they look better than they sound), tuna sandwiches, soy/sesame mayonnaise, and caramelized black pepper chicken (courtesy of San Francisco's The Slanted Door).
Overall, the food looks fine and the first-person instructions are straightforward, save for some chirpy aphorisms like "Cook with love!" and "Make it Great!" There's a plug for Jamie Oliver's cookware in the mix and this puzzling comment: "[the chicken] is so easy and tastes like what you always imagine take-out will taste like (but sadly never does)." And I always had such low expectations for take-out food.