Grom: A Taste of Turin

Grom2

In the shadow of Upper West Side institutions Fairway Market and Zabar's, a few blocks of Broadway have oddly emerged as a testing ground for upstart foreign specialty stores. First, there was Beard Papa's, the Japanese cream pufferie. Then came a (temporary) branch of the Japanese clothing store UNIQLO last fall. And, now comes Grom, the much buzzed about Turin-based gelato mini-chain whose opening has been eagerly awaited by the ice cream cognoscenti.

I interviewed the co-owners, Federico Grom and Guido Martinetti, on Friday, the eve of the gelato shop's weekend debut, for a magazine assignment. It turns out that I was very lucky to taste a number of flavors before the official opening, when GROM was beset with long lines of gelato-starved New Yorkers seeking free samples.

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Press Sighting: Recipics

Recipics
A formula for cooking: I (ingredients), M (measurements), T (tools), A (actions), and D (duration).

Sunday's T Living, the New York Times Style Magazine, includes a brief article I wrote about "recipics," recipes transformed into wordless diagrams. Graphic designer Lauren Bugeja started creating these recipes constructed of pictograms while she was a student at the University of Technology in Sydney, and is now developing the concept, in collaboration with designers Thomas Ashelford and Greg Turner, into a website for sharing recipes (with and without words). Lauren has posted a set of her original recipics on flickr, including instructions for making roast chicken, fig and honey sauce, and panna cotta. She says that her recipic for pancakes is the most popular.

Image: Lauren Bugeja.

 


Agenda: 5/2 to 5/8

FEATURED EVENT

Red Carpet Ride
The annual James Beard Foundation Awards, often dubbed the culinary industry's "Oscars," will look a lot more like that celebrity-studded affair this year. The black tie event has been relocated to the swankier environs of Lincoln Center and will actually feature a 25-foot red carpet (and red carpet host). According to press materials, even "the food will be dressed to the nines" (this, despite Anthony Bourdain's recent rant about the lack of a kitchen on site). The main event will take place on Monday, May 7, 6:00 p.m., at Avery Fisher Hall. On Sunday, May 6, 5:45 p.m., a separate ceremony for awards for media will take place at the Hudson Theater at the Millennium Broadway Hotel. Tickets for the May 7 Awards Ceremony and Gala Reception are $450; tickets for the May 6 Media Awards are $250 (646.213.3780).

Jamesbeard

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Get a Grip

Knife

MKS Knives, the creation of designer Adam Simha, meld steel blades forged in Sheffield, England, with shiny red, green, and blue vinyl bike handles (pictured here is a mezzaluna). The knives, in various shapes and sizes, range from $150 to $225 at the MKS Design Shop. [via CHOW]