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May 30, 2005
What's Wrong with This Picture?
Could The Cheesecake Factory, that landmark of mall dining, be coming to New York City? If so, is the suburbanization of New York City now complete?
Every other major chain restaurant has opened at least one outlet here -- from the Olive Garden to Red Lobster, not to mention Bubba Gump's -- so it wasn't entirely shocking when I caught what I thought was construction of a Cheesecake Factory restaurant on Queens Boulevard at 41st Street.
But something was wrong with this picture. Shouldn't New York City's flagship Cheesecake Factory be opening somewhere like midtown Manhattan? This was an awfully strange and small location, wedged in next to a Burger King in Sunnyside, Queens.
I was fooled by the font.
It wasn't a Cheesecake Factory, my wife told me. Look again, she said. I did a doubletake and quickly realized the sign did not read Cheesecake Factory after all, but rather Cheese-s-t-e-a-k Factory.
Posted by Josh Friedland on May 30, 2005 in Dining Out | Permalink
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Comments
That's pretty flagrant. A lawsuit is coming up I fear.
Posted by: terila at May 31, 2005 11:28:57 AM
Maybe they got a really good deal on an old Cheesecake Factory sign and changed a few letters to save on start up costs. Nah. Sue 'em!
Posted by: Eddie at May 31, 2005 12:59:05 PM
That sign will be down in about four seconds after the Cheesecake Factory people find out about it.
Regarding the "suburbanization" of NYC food choices, note that T.G.I. Friday's, the granddaddy of them all, started out as a NYC restaurant back in the 1960's. (Search Curbed for "Friday's") And from there we exported it to the rest of the country. So if the rest of the country is now sending us their chain restuarants, it's just karma, dude.
Posted by: Peter at Jun 1, 2005 3:07:30 PM
Shake Shack lemonade
Shake Shack: check your recipe - it says to remove the peel, being careful NOT to avoid the white pith. Huh? I am hoping this is a typo, else this will be some bitter, bitter lemonade:-)
However, if you know something I don't know about the pith, please inform me. Always eager to learn something new.....
[Ed. -- Comment refers not to this post, but to the following "Appetizer": http://tinyurl.com/bvrzy ]
Posted by: mama b. at Jun 2, 2005 9:46:31 PM
Hi mama b.,
You weren't the only one to point that out, actually.
It turns out that was just a typo, which has since been corrected. So, keep on avoiding the pith, and your lemonade shall not be bitter.
Posted by: Josh at Jun 3, 2005 10:09:59 AM
Sometimes we see(hear) what we want to see(hear).
Posted by: Chef 'em Out at Jun 7, 2005 9:29:22 AM
