Could The Cheesecake Factory, that landmark of mall dining, be coming to New York City? If so, is the suburbanization of New York City now complete?
Every other major chain restaurant has opened at least one outlet here -- from the Olive Garden to Red Lobster, not to mention Bubba Gump's -- so it wasn't entirely shocking when I caught what I thought was construction of a Cheesecake Factory restaurant on Queens Boulevard at 41st Street.
But something was wrong with this picture. Shouldn't New York City's flagship Cheesecake Factory be opening somewhere like midtown Manhattan? This was an awfully strange and small location, wedged in next to a Burger King in Sunnyside, Queens.
I was fooled by the font.
It wasn't a Cheesecake Factory, my wife told me. Look again, she said. I did a doubletake and quickly realized the sign did not read Cheesecake Factory after all, but rather Cheese-s-t-e-a-k Factory.