Sensory Branding
The appeal of new, exotic flavors as well as nostalgia can sway consumer food choices, reports a new study. Marketers can exploit these emotional associations with food through "sensory branding."
Nickel Bags of Mint
Ice Breakers, a new product from Hershey, is coming under fire by the law enforcement community for its uncanny resemblance to drugs.
Free Drinks (With a Catch)
Coming soon: vending machines that dispense free beverages, as long as you sit through a 30-second commercial.
The Last Days of Frito Bandito
Slate's slideshow tracks the history of food products with racist spokescharacters. Earlier: Uncle Ben gets a promotion.
Fast Food Ads vs. Reality
"Each item was purchased, taken home, and photographed immediately. Nothing was tampered with, run over by a car, or anything of the sort. It is an accurate representation in every case. Shiny, neon-orange, liquefied pump-cheese, and all." Via tgc.
The High-Pitched Fried Chicken Pitch
KFC is running a new TV ad campaign that targets kids with a high-pitched, mosquito-like tone that is only audible to children. Via CHOW.
My Newspaper Smells Like Berries
Scented stickers on newspapers is part of a new trend towards smellavision in advertising.
Chairman Ben
In an effort to recast its racially charged icon, Uncle Ben's rice has revived the 1940s-era character in the new role of chairman of the company. Ben remains in bow tie and without a last name. "'It’s nice that now, for the 21st century, they’re saying this icon can "own" a company,' said ad executive Howard Buford, 'but they’re going to have to make him a whole person.'"
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