« Gold Medal Diet: 10,000 Calories | Main | Mario Batali's Travel Gear: Salami, Feta, and Capers »

Girly Beers

In an effort to stop a decline in beer sales, some brewers are developing beer brands and marketing techniques aimed specifically at women. One brewer's mission is to create "a world where women love beer as much as they love shoes."

08-15-08 in Marketing | Link | add to del.icio.us | Digg this story